On July 1, it will be illegal in California for streaming platforms to play ads at a louder volume than the content being watched.
As The Hollywood Reporter highlighted this week, California Governor Gavin Newsom signed a bill (SB 576) in October 2025 that prohibits any video streaming service in the state from streaming “the audio of commercial advertisements at a louder volume than the video content accompanying the advertisements.”
The law provides some parity between streaming services and broadcast, cable, and satellite television providers, which under the Commercial Advertising Volume Mitigation Act (CALM) can only play commercials at “the same average volume as the programs they accompany,” the FCC says.
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